This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.

Learning Objectives:

• Identify and discuss scenarios where the matched luggage approach is effective and where it might not be the best strategy.

• Learn strategies for decoupling brand creative and messaging from service line marketing creative and messaging, allowing for a more powerful brand approach

• Gain insights through examples and lessons learned from leading organizations that have used this approach successfully