HCA HEALTHCARE FLORIDA
We Show Up - Brand Launch
THE CHALLENGE
Improve brand awareness for HCA Healthcare in the Florida market and change how the brand was perceived.
THE CREATIVE SOLUTION
Rally internally, inspire externally:
We leveraged HCA’s operational excellence, quality and dependability to position them as the healthcare brand that “always shows up.” We energized the HCA team to embrace the new messaging, then harnessed them as brand ambassadors that could better connect with the market.
The Results
30%
Increase in Provider Awareness
4%
Increase in Provider use
26%
Increase in Positive Brand Perception
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