Healthcare’s trusted 
partner in reputation 
management

Healthcare’s trusted partner in reputation management

BPD has worked with hundreds of hospitals and health systems on complex reputational issues such as mergers & acquisitions, payor-provider negotiations, public affairs and labor issues, so we know the challenges healthcare organizations face inside and out. Our expert reputation management team helps clients overcome perceived and real issues that may directly impact reputation, negatively affect business objectives, and jeopardize their license to operate today, tomorrow and for the future. 

BPD has worked with hundreds of hospitals and health systems on complex issues such as mergers & acquisitions, payor-provider negotiations, and union issues, so we know the challenges healthcare organizations face inside and out. Our expert reputation management team helps clients overcome perceived and real issues that may directly impact reputation, negatively affect business objectives, and jeopardize their license to operate today, tomorrow and for the future.

Leading brands we have supported

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$40B

Total value of M&A

transactions BPD has led

communications for since 2020

1,300+

Completed engagements in issues, crisis, & payor relations
$2B
The size of the largest payor/provider negotiation we supported in 2023
$40B
Total value of M&A
transactions BPD led
communications since 2020
1000+
Completed engagements in issues, crisis, & payor relations
$2B
The size of the largest payor/provider negotiation we supported in 2023

What BPD offers

  • Mergers & acquisitions
  • Investor relations & IPO
  • Decoupling
  • Media training
  • Litigation communication
  • Public affairs
  • Regulatory scrutiny
  • Union & labor issues
  • Scenario planning
  • Data breaches
  • Crisis & issues management
  • Mergers & acquisitions
  • Investor relations & IPO
  • Decoupling
  • Media Training
  • Litigation communication
  • Public affairs
  • Regulatory scrutiny
  • Union & labor issues
  • Scenario planning
  • Data breaches
  • Crisis & issues management
  • Stakeholder engagement
  • Activism preparation
  • Layoffs/RIFs
  • Staff misconduct

Industry Leader

Payer/provider communications

Throughout the last decade, BPD has engaged in 1,200+ payor issues across 49 states, represented virtually every kind of healthcare provider, navigated every kind of contract issue, and faced every major health plan in payor-provider relations. Our deep experience allows us to anticipate payors' next steps in negotiations, ultimately improving contract outcomes for providers. We plan and execute effective strategic communications programs and campaigns that advance and protect the reputation of our clients, proactively manage risk across their enterprises, and position them for what's next with a customized communications plan.

  • Stakeholder engagement
  • Activism preparation
  • Layoffs/RIFs
  • Staff misconduct
  • Change management
  • Labor issues
  • Mergers & acquisitions
  • Investor relations & IPO
  • Decoupling
  • Media Training
  • Litigation communication
  • Public affairs
  • Regulatory scrutiny
  • Union & labor issues
  • Scenario planning
  • Data breaches
  • Crisis & issues management
  • Stakeholder engagement
  • Activism preparation
  • Layoffs/RIFs
  • Staff misconduct

Industry Leader

Payer/provider communications

Throughout the last decade, BPD has engaged in 1,200+ payor issues across 49 states, represented virtually every kind of healthcare provider, navigated every kind of contract issue, and faced every major health plan in payor-provider relations. Our deep experience allows us to anticipate payors' next steps in negotiations, ultimately improving contract outcomes for providers. We plan and execute effective strategic communications programs and campaigns that advance and protect the reputation of our clients, proactively manage risk across their enterprises, and position them for what's next with a customized communications plan.

Industry Leader

Payer/provider communications

Throughout the last decade, BPD has engaged in 1,300+ payor issues across 49 states, represented virtually every kind of healthcare provider, navigated every kind of contract issue, and faced every major health plan in payor-provider relations. Our deep experience allows us to anticipate payors' next steps in negotiations, ultimately improving contract outcomes for providers. We plan and execute effective strategic communications programs and campaigns that advance and protect the reputation of our clients, proactively manage risk across their enterprises, and position them for what's next with a customized communications plan.

Trusted Partner

Mergers & Acquisitions

More than ever, health systems considering M&A activity need to be prepared from day one to advocate for and, if necessary, defend the deal by clearly communicating the benefits and how it will lead to long-term advantages for patients and the community. The value of your transaction is clear to you and your partners — but is it clear to your stakeholders? BPD works with clients to define the value of a transaction for the marketplace and to communicate that value to internal and external audiences. We know the milestones that naturally come up in any M&A deal, from regulatory to approval and integration, to renaming and rebranding to align on the future mission, vision, and values of the combined organization.

Strategic Advisor

Internal Strategy & Communications

BPD helps organizations align, engage, and empower their teams to drive transformation and achieve operational excellence. We specialize in change management, employee engagement, and brand activation, supporting leadership transitions, culture development, and retention strategies. Our services include crafting impactful internal communications, optimizing digital employee experiences, and rolling out internal branding initiatives that foster advocacy. With a focus on aligning people, processes, and purpose, we ensure your team is ready to navigate change and thrive.

Reach out to our reputation team today to get started

Fill out the form below or reach out to our Chief Communications Officer, Ryan Colaianni, at rcolaianni@bpdhealthcare.com or (202) 270-2645.

Reach out to our reputation team today to get started